Michael Abell

Common Ground

Michael Abell
Common Ground

I recently retired from the Army and decided to dedicate myself to my outdoor passions. When people ask what I do now, I say, “Aw, not much.” Truth is that’s just easier than saying, “I am a freelance hunter, fisher, writer, conservationist who also shoots archery competitions all over the country.” Being a trained strategist, no kidding I have hold a Master of Strategic Arts Degree, I decided to do some research on the strategic plans (mission, vision, goals, objectives, etc.) of all the organizations I support and then added liked minded organizations. The research is at the bottom of this narrative.

While compiling as much data as I could on organizations I support, I saw an Instagram post by the CEO of Backcountry Hunters and Anglers, Land Tawney. Land was “stoked” about future collaboration between the Theodore Roosevelt Conservation Partnership, the Outdoor Industry Association and Backcountry Hunters and Anglers. That’s when I decided to compile the same data on the strategic plans of the major environmental or conservation groups that I am not a member of to see if there was common ground.

I researched the strategic plans of the following organizations: the Rocky Mountain Elk Foundation (RMEF), the Theodore Roosevelt Conservation Partnership (TRCP), Ducks Unlimited (DU), the National Wild Turkey Federation (NWTF), Safari Club International (SCI), the Boone and Crockett Club (B&C), the Pope and Young Club (P&Y), the Dallas Safari Club (DSC), Backcountry Hunters and Anglers (BHA), Trout Unlimited (TU), the Sierra Club (SC), the National Audubon Society (NAS), the World Wildlife Fund (WWF), the National Wildlife Federation (NWF), and the Natural Resources Defense Council (NDRC).

I was blown away by how much common ground there is amongst such diverse organizations. There is an immense amount of terrain we already agree upon across the conservation and environmental landscapes. The words most used across all the plans I researched were: conserve, environment, land, water, public, future, partner, habitat, defend, restore, access and heritage. That diversity can and should be leveraged to help accomplish common or complimentary goals and objectives on a national or global scale. Diversity always makes any group of people or nation of peoples stronger. But those people must recognize their commonality to appreciate the goodness in each other and harness that collective strength.

The center of gravity or source of strength for all of us, every organization listed above, is the environment. Whether an organization champions a specific species and the complimentary habitat of that species, a continent, a hemisphere or the entire planet, matters not really. In the end, without healthy ecosystems across the globe we are all in some form of jeopardy. Look a little deeper at the strategic plans of the above listed organizations and you can find easy areas of collaboration, where mutual support would be immensely beneficial. We all come from a certain position and that will never change, but if we start with a shared interest or goal, instead of our position, well that’s when we begin to see that we are more alike than we think.

As I completed my research, the opportunities for diverse organizations to collaborate, partner and succeed were stunning. There are too many to list and the opportunities are tremendous, but very simply put, ducks and trout both like cold clean water and so do humans, or maybe the Natural Resource Defense Council could partner with a few hunting and fishing organizations to help the Everglades. Common ground? I think so. But in the current political environment, working together for clean air, clean water, healthy terrestrial and aquatic ecosystems, while maintaining public lands and waters could be a place to start in my humble opinion.

It takes little effort to stand back, hurl ridicule at one another, point out each other’s shortcomings and tear each other down. It takes strength of character and courage to cross a chasm and embrace someone different, figure out where you can agree and decide where cooperation might lead to victory. I have no position of power in any organization and no bully pulpit from which to advocate for my position above. I am just a sportsman who loves the environment and the critters in it.

Research follows:

Rocky Mountain Elk Foundation (RMEF)
Theodore Roosevelt Conservation Partnership (TRCP)
Ducks Unlimited (DU)
National Wild Turkey Federation (NWTF)
Safari Club International (SCI)
Boone and Crockett Club (B&C)
Pope and Young Club (P&Y)
Dallas Safari Club (DSC)
Backcountry Hunters and Anglers (BHA)
Trout Unlimited (TU)
Sierra Club (SC)
National Audubon Society (NAS)
World Wildlife Fund (WWF)
National Wildlife Federation (NWF)
Natural Resources Defense Council (NDRC)

Future – mentioned 17 times in 11/15 organizations
Partner – mentioned 20 times in 9/15 organizations
Habitat – mentioned 47 times in 12/15 organizations
Conserve or Conservation – mentioned 97 times by 13/15 Organizations
Land – mentioned 53 times in 11/15 organizations
Public – mentioned 27 times in 8/15 organizations
Water – mentioned 40 times in 9/15 organizations
Access – mentioned 25 times in 5/15 organizations

Rocky Mountain Elk Foundation rmef.org

Mission: The mission of the Rocky Mountain Elk Foundation is to ensure the future of elk, other wildlife, their habitat and our hunting heritage. In support of our mission, the RMEF is committed to: conserving, restoring and enhancing natural habitats; promoting the sound management of wild elk, which may be hunted or otherwise enjoyed; restoring elk to their native ranges; and educating members and the public about habitat conservation and our hunting heritage.


  1. Access elk country - The lack of access to quality hunting opportunities is the single biggest reason people quit hunting. It’s also the largest hurdle for those just hoping to start hunting. RMEF aims to step up our game as a national leader in providing public access and finding common-sense and co

  2. Eastern elk - The Eastern U.S. provides many opportunities to reintroduce the native elk to their historic range, a goal the RMEF has been working toward since 1990. RMEF is working with partners to help to rebuild elk numbers in the East, enhance habitat and protect land in the East and protect and honor our hunting heritage.

  3. Managed Lands - Sustaining healthy elk herds requires quality habitat. Unfortunately, many corners of North America’s elk country today suffer from unnaturally dense forests, invasions of noxious weeds, lack of dependable water sources and many other challenges. To meet this critical need, RMEF focusing our efforts through the Managed Lands Initiative to enhance habitat across elk country.

  4. Hunting Heritage - Hunters were the first conservationists and remain the mightiest force the conservation world has ever known. The Rocky Mountain Elk Foundation has several outreach programs to help people learn more about our hunting heritage and the role hunters play in conserving wildlife and their habitat.


  1. Habitat Stewardship of 27,000 acres

  2. Land Protection and Access 11,000 acres

  3. Elk moved 250

  4. Fundraising need $5.2M

Theodore Roosevelt Conservation Partnership trcp.org

Mission: to guarantee all Americans quality places to hunt and fish.

They do not list a vision, but do list an overarching goal in their 2016 Annual Report, “The goal of the TRCP is to unite and amplify the voices of sportsmen and women to create positive change for federal policy.”

They also do not list goals or objectives overtly, but instead have what appears to be focus areas:

  1. Sportsmen’s Access. To push back on the seizure or transfer of public lands that belong to all Americans, we continued using social media and old-fashioned shoe leather to organize hunters, anglers, and outdoor recreation business owners who depend on public lands. Our public lands petition site www.sportsmensaccess.org became the hub for activists across the country, with more than 50,000 people signing up to take action.

  2. Habitat and Clean Water. Planning for the future of our public lands. In 2017 and beyond, the TRCP will chart a new path forward to secure the benefits for habitat and public land promised in Planning 2.0; taking action to address the next drought sportsmen successfully advocated for fish habitat in a broader discussion of our nation’s clean water challenges; growing conservation in the next farm bill - five-year legislative package known as the Farm Bill—the single largest source of federal funding for conservation on private lands—is coming up for reauthorization in 2018, and congressional leaders are already discussing cutbacks and changes. Once again, conservation may be on the chopping block. That’s why the TRCP launched www.CRPworks.org to grow grassroots support well in advance of the next Farm Bill debate and serve as a hub for action and information on the Conservation Reserve Program.

  3. Outdoor Recreation Economy and Reimagining the future of marine fisheries management. The TRCP convened key marine fisheries experts to tackle the shortcomings of a management model that overlooks the average angler. Through two workshops, the TRCP and ASA hosted fishing and conservation organizations, state and federal fish and game managers, policy makers, and scientists to collaborate on innovative alternatives to the current management approach, in order to enhance access and the sportfishing economy while ensuring conservation and sustainability. The resulting tactics draw heavily on successful existing recreational fishing and hunting management models. These management alternatives will be the substance of a 2017 report that will help lawmakers and agency staff implement policies that better recognize the cultural values, economic contributions, and conservation priorities of the nation’s 11 million saltwater anglers.

Ducks Unlimited ducks.org

Membership: 700,000+ (worldwide)
Mission: Ducks Unlimited conserves, restores, and manages wetlands and associated habitats for North America's waterfowl. These habitats also benefit other wildlife and people.
Vision: The vision of Ducks Unlimited is wetlands sufficient to fill the skies with waterfowl today, tomorrow and forever.

“Working with our partners we will achieve landscapes capable of sustaining waterfowl populations at levels established within the North American Waterfowl Management Plan.” (see Table 1) Table 1 is described as such: North American duck population objectives of the North American Waterfowl Management Plan (NAWMP). The goal of the NAWMP is to “maintain long-term average populations of breeding ducks [1955 -2014 in the traditional survey area (TSA) and 1990-2014 in the eastern survey area (ESA)] and periodically, 40 million or more total breeding ducks and 2.7 million or more breeding ducks in the TSA and ESA, respectively.”

Ducks Unlimited’s Strategic Plan 2017-2024 lists multiple objectives for each goal. Since this article is focused on conservation and environmentalism the objectives for goal 1 are included below:

Ducks Unlimited will protect or restore at least 2 million acres by 2024 through direct conservation delivery in the highest priority waterfowl landscapes in the United States.

Ducks Unlimited Inc., Ducks Unlimited Canada, and Ducks Unlimited de Mexico will continue to increase their collaborative efforts to generate critical support and deliver waterfowl habitat conservation in the key landscapes across North America.

In light of the increasing number of water quantity and quality issues in DU’s conservation priority areas, we will develop and implement a comprehensive organizational strategy and value proposition for elevating DU’s focus on and effectiveness in water-based habitat conservation. This effort will provide the basis for expanding partnerships and policy efforts focused on the value propositions that DU’s wetland conservation provides to constituencies with broader water-based interests.

will establish and strengthen private and public partnerships that protect, restore, and manage waterfowl habitats in DU’s landscape conservation priority areas. We will continue to leverage DU’s leadership position in conservation to achieve habitat objectives that we share with state and federal governmental agencies. We will also increase our focus on collaborating in regional, local, and watershed-based partnerships with landowners and other organizations to foster working lands programs that provide value to breeding, migrating, and wintering waterfowl.

We will place the highest priority on federal public policy efforts that generate funding and policies that directly support DU’s waterfowl habitat conservation mission, with a particular focus on the North American Wetlands Conservation Act (NAWCA) and the U.S. Farm Bill.

We will focus state-level public policy efforts on identifying and addressing issues that most significantly present challenges or provide opportunities to advance DU’s mission…

We will identify and implement actions necessary to strengthen DU’s science capacity to ensure that we remain a science-based culture and a credible source of current wetland, waterfowl, and water-based information to support conservation, policy, communications, and fundraising efforts.

“We will ensure the broad base of committed members, volunteers, and supporters necessary to achieve Ducks Unlimited’s continental waterfowl habitat conservation goal and to sustain a strong and lasting waterfowl hunting tradition.”

“We will be a financially resilient, diverse organization of volunteers and professional staff with the capacity to deliver Ducks Unlimited’s conservation mission.”

National Wild Turkey Federation nwtf.org

Membership: 250,000+
Mission: The Conservation of the Wild Turkey and the Preservation of Our Hunting Heritage
Vision: Save the Habitat. Save the Hunt.


1 | Robust populations of wild turkeys

            Vision: The NWTF will use the best available science and techniques to achieve healthy, well managed wild turkey populations in all suitable habitats to provide quality hunting experiences.

Objective: Increase the nationwide populations of wild turkey to 6.7 million in agreement with state wildlife agency management objectives.

2 | Conserving healthy habitats

Vision: Through our volunteers and partners, the NWTF will provide the highest quality habitats that foster abundant wild turkey populations and other wildlife and create exceptional places to pursue hunting and other outdoor activities.

Objective: Conserve or enhance at least 4 million acres of wildlife habitat by 2022.

3 | Preserving our hunting heritage

Vision: The NWTF will uphold and preserve our hunting heritage by engaging our passionate volunteers to share the culture and lifestyle they cherish through efforts focused on recruitment, retention and reactivation and providing a social support network to new or reactivated hunters.

Objective: Recruit 1.5 million hunters by addressing barriers to participation and opening 500,000 acres to hunter access by 2022.

4 | Building an organization for the future

Vision: The NWTF will focus on long-term organizational growth and stability to ensure efficient mission delivery.

Objective: The NWTF will increase annual gross revenues to $82 million and grow adult membership to 225,000 by 2022.

Safari Club International safariclub.org

There is a distinction between SCI and the SCI Foundation safariclubfoundation.org

Membership: 50,000+
Mission: Safari Club International is the leader in protecting the freedom to hunt and promoting wildlife conservation worldwide. These primary missions are supported through the many arenas of the organization.

SCI Foundation’s Mission and Purpose

The mission of SCI Foundation is to fund and direct wildlife programs dedicated to wildlife conservation and outdoor education while its purposes are as follows:

To conduct and support scientific and technical studies in the field of wildlife conservation, to assist in the design and development of scientifically sound wildlife programs for the management of wildlife and sustainable use hunting, and to demonstrate the constructive role that hunting and hunters play in the conservation of wildlife and in preserving biodiversity worldwide.

To carry out and to support education programs on wildlife conservation, ecology and natural resource management that include a demonstration of the constructive role that hunting and hunters play in natural resource conservation and land management.

To design, carry out and support programs to assist the disabled in enjoying sustainable hunting and to utilize the resources of the hunting community and the various aspects of hunting to aid those less fortunate by providing humanitarian services.

To provide charitable donations to other organizations or to individuals pursuing the same or similar goals as those of the SCI Foundation.

Through the Safari Club International Foundation’s myriad humanitarian programs, SCI chapters and individual members demonstrate the highest levels of philanthropy by directly reaching out to people in need throughout the world.

Boone and Crockett Club boone-crockett.org

Mission: it is the mission of the Boone and Crockett Club to promote the conservation and management of wildlife, especially big game, and its habitat, to preserve and encourage hunting and to maintain the highest ethical standards of fair chase and sportsmanship in North America.

The Club proposes to address these challenges by developing a strategy that enjoys broad support from the Club’s members, sponsors, donors, other conservation organizations, government agencies and other stakeholders throughout North America.

This Strategic Plan will help the Club chart its future course, not only for the next 5 years, but lay the groundwork for the Club for the rest of this century, taking into consideration these changes, as well as the momentum the Club has gained since it was formed in 1887.

This Strategic Plan proposes that the Club simplify its mission and visions and set four major strategic goals, which are:

  • Improve the system of conservation throughout North America;

  • Create a communications climate where conservation and hunting can thrive;

  • Maintain and strengthen the Club’s world-class records system; and

  • Increase organizational effectiveness and efficiency.

Policy on Climate Change:
As a leader in conservation for over 100 years, the Boone and Crockett Club has supported far-reaching conservation policy. Our Nation has benefited from the foresight of great leaders of conservation such as Theodore Roosevelt, Gifford Pinchot, and Aldo Leopold – all of whom were Club members. Through the Club, we have built a system of conservation in North America that has restored wildlife populations and habitat, and is a model for the entire world. In this tradition, the Club seeks a climate change policy that protects and builds on America’s investment in wildlife and habitat, addresses forest and rangeland health, and maintains a strong economy while reducing greenhouse gases.

Therefore, while the Club has not endorsed specific climate change legislation, the following principles must underlie any final legislation.

In principle, climate change policy should:

  • Fund habitat mitigation and wildlife population adaptation;

  • Accelerate conservation and restoration of forests and rangelands (including grasslands and native prairie) to sequester carbon and prevent uncharacteristic wildfires;

  • Invest in energy conservation and technologies that reduce emissions into the atmosphere; and

  • Maintain affordable energy sources; ensure that private land fragmentation does not result from higher input costs.

Pope and Young pope-young.org

Mission Statement:
To protect the future of our bowhunting heritage and promote the conservation and welfare of habitat and wildlife.

Goal 1. To support educational and conservation activities that communicate the benefits of proper wildlife management.

a. to contribute funds and support for pro-wildlife management programs, conferences, and symposiums,
b. to continue to enhance the perception of bowhunting to the general public and wildlife professionals through education and communication.
c. to enhance the awards program

Goal 2. To foster the collection and dissemination of information on the beneficial role of bowhunting in wildlife management.

To interact with, provide information and funds to, and represent bowhunting to, federal and state agencies, and private conservation organizations.

Goal 3. To continue to create and enhance networks and partnership activities with individuals, agencies, and organizations leading to positive exposure for bowhunting and the Pope and Young Club.

Goal 4. To suggest methods of funding to support bowhunting, conservation, education and related activities.

a. to partner with pro-wildlife management organizations.
b. to enhance club fund-raising activities, auctions (including hunts).
c. to cultivate benefactors and patrons.

Goal 5. To foster quality bowhunting and other outdoor experiences from the recreational use and enjoyment of sustained, healthy wildlife populations.

Fundraising efforts, including donations, record book sales, record book entries, commissioned wildlife prints, raffles and auctions, provide funds for our conservation.

Dallas Safari Club biggame.org

Mission: to conserve wildlife and wilderness lands; to education youth and the general public and to promote and protect the rights and interests of hunters worldwide

The vision of DSC is a society that values wildlife, engages in its conservation and understands and supports the role of well-regulated hunting in the sustainable use of wild resources.

Dallas Safari Club funds mission-driven programs annually: quail research, desert bighorn sheep reintroduction and habitat enhancement in Texas; moose, elk, stone sheep and caribou projects in British Columbia; elephant and lion projects in Africa.

Through outreach programs that introduce shooting and hunting to youth, women and others, DSC is ensuring a legacy of future sportsmen and –women and conservationists by the thousands.

Protecting Hunters’ Rights

Advocacy is a part of DSC’s mission. DSC and DSC-PAC have been very successful in defeating legislation that would have severely curtailed hunting rights and negatively impacted vast tracts of hunting habitat. Your contributions to the DSC-PAC go directly to efforts that support and help elect pro-hunting, pro-Second Amendment candidates at the federal and state levels.

Backcountry Hunters and Anglers backcountryhunters.org

Our Mission: Backcountry Hunters & Anglers seeks to ensure North America's outdoor heritage of hunting and fishing in a natural setting, through education and work on behalf of wild public lands and waters.

A Vision for Backcountry Conservation… BHA members treasure America's wilderness system and strive to add to it. We take the advice of Theodore Roosevelt: "Preserve large tracts of wilderness ... for the exercise of the skill of the hunter, whether or not he is a man of means."

Goals are organized around four focus areas:

  1. Access and Opportunity: Access has emerged as a priority issue for American hunters and anglers, and lack of access is cited by sportsmen as the No. 1 reason why we stop pursuing our passions. BHA works to enhance public access by: defending stream access, advocating for the Land and Water Conservation Fund, and working to enhance access to public land.

  2. Public Lands and Waters: Every citizen owns a share of public lands and waters in the United States. It is up to us to defend this heritage and ensure that our legacy of stewardship is handed down to future generations intact. We work to maintain our longstanding sporting traditions through hard work and a focus on the following: habitat conservation, conserving priority landscapes, responsible OHV use and management and defending our public lands legacy.

  3. Fair Chase: In the early 1900s, Theodore Roosevelt helped pioneer standards for ethical hunting. Our country has changed enormously since then, and new challenges have arisen with changes in technology and financially motivated special interests. We now are facing threats that Roosevelt and his contemporaries scarcely could have imagined. Emerging technology like drones gives sportsmen an unfair advantage in scouting and hunting. These and other fair chase issues demand our vigilance and continued advocacy. We not only must abide by the principles handed down by Roosevelt and other sportsmen; we also must update and elevate those principles to address our rapidly changing culture. Overall, we must ensure that the ethical pursuit of fish and game is upheld as dearly as our own obligation to morality and citizenship.

  4. Stream Access Now: For anglers, waterfowlers and other sportsmen, access to streams and waterways is the most important factor in our participation in – and the perpetuation of – our storied outdoor traditions. Our access opportunities, however, are far from guaranteed. Well-moneyed efforts are underway to change existing stream access laws, which vary widely from state to state, to bar us from fishing, wading, floating or otherwise utilizing these important resources. But despite all that’s at stake, no national sportsmen’s group has undertaken activities to address the issue. Until now. Backcountry Hunters & Anglers’ Stream Access Now campaign is a new effort to achieve the BHA mission to improve public fishing and hunting access and opportunity nationwide. BHA has emerged as the leading sportsmen’s voice on issues related to conservation of our public lands and waters – and our ability to access these places. We believe that streambed walking access, so essential to our outdoor opportunities, is not being discussed or defended at a national level – and in some states, sportsmen are literally losing ground. Stream Access Now focuses not only on engaging and informing anglers and other sportsmen about stream access; it also works to combat the greatest threats to access, state by state.

Trout Unlimited tu.org 

Trout Unlimited Strategic Plan 2015 – 2020 Adopted Feb. 6, 2015

Mission: To conserve, protect and restore North America's coldwater fisheries and their watersheds.
Vision: By the next generation, Trout Unlimited will ensure that robust populations of native and wild coldwater fish once again thrive within their North American range, so that our children can enjoy healthy fisheries in their home waters. 

Statement of Intent
Conserve and restore important lands and waters so that we realize our generational vision of wild and native fish conservation. We will accomplish this by:

  • Building a high level of awareness for the TU brand—a brand that stands for engaging more anglers and others in the TU mission;

  • Growing and diversifying our membership, staffing and organizational capabilities;

  • Raising sufficient funds to protect, reconnect, and restore important lands and waters, and to sustain these efforts over time; and

  • Working in collaboration and engaging in advocacy with other conservationists, agencies, and partners.

Core Values

  • We are driven by our mission, and all levels of the organization—members, staff, chapters, councils, NLC, and board—work together toward a common vision.

  • We work to find solutions to problems rather than simply treating symptoms.

  • We base our decisions on sound science and share our science to help guide other partners.

  • We operate through collaboration and partnership.

  • We are innovative and entrepreneurial.

  • We are committed to excellence and to providing best in class service to our members, leaders, staff, and supporters.

  • We are non-partisan.

  • We believe that educated and informed anglers make good stewards.

  • We are optimists and believe in a better future.

Strategic Plan Goals

  • Protect high quality habitat for native and wild coldwater fish.

  • Reconnect fragmented fish populations and habitats by improving instream flows and removing fish passage barriers.

  • Restore watersheds by working in collaboration with others.

  • Sustain our conservation efforts by inspiring and training present and future generations of conservation stewards.

Sierra Club sierraclub.org

Membership: 3,000,000
Mission: To explore, enjoy, and protect the wild places of the earth; to practice and promote the responsible use of the earth's ecosystems and resources; to educate and enlist humanity to protect and restore the quality of the natural and human environment; and to use all lawful means to carry out these objectives.

Vision and Goals are linked – called, “Visionary Goals”

Solve the climate crisis in a way that protects the environment and also is enduring, fair, and equitable

Steward our natural resources to safeguard them for present and future generations

Attract and empower a base of supporters and activists strong enough to challenge the status quo and accomplish our ambitious programmatic goals.

Function as a high-performance environmental organization by building on our legacy and embracing innovation.

Ensure that the Sierra Club and its entities have a combination of diverse, secure, sustainable, and flexible funding that will enable us to: 

National Audubon Society audoban.org

Membership: 550,000+ (US)

The 2016 to 2020 Strategic Plan does not specifically list a mission statement anywhere. A websearch pulls this mission statement, but it is not from an Audubon Society source: , “The mission of the National Audubon Society is to conserve and restore natural ecosystems by focusing on birds, other wildlife, and their habitats, for the benefit of humanity and the earth’s biological diversity.” There are multiple areas in the strategic plan that “look” like a mission statement, but this one is the best in my opinion, “To leverage the power of Audubon, we follow a tight framework of strategic conservation priorities. This focus allows us to most effectively collaborate and coordinate our conservation efforts across flyways and the hemisphere.”

The 2016-2020 Strategic Plan does not specifically list a vision statement either. What it does speak to is uniting the Audubon Society in the western hemisphere to have the greatest impact on birds and conservation.

The 2016-2020 Strategic Plan does list priorities and goals to support them:
1. Coasts Audubon’s work will focus on the most important breeding, stopover, and wintering sites for birds in each flyway throughout the hemisphere. Annual budget range to reach full potential: $18–20 million

a. Increase the populations of 16 flagship species at 500 priority sites
b. Enlist 10,000 volunteers and partner with 130 Audubon chapters for beach stewardship.

2. Working Lands Audubon will collaborate with landowners, land managers, government agencies, and private industry across the hemisphere to increase the quality of habitat on privately managed lands. Annual budget range to reach full potential: $8–10 million

a. Increase or stabilize the populations of 20 flagship bird species in four priority landscapes
b. Get 10,000 landowners to pledge to adopt bird-friendly practices.

3. Water Audubon will engage and involve the public on issues surrounding water rights and water quality; restore habitats along rivers, wetlands, and deltas; and explore market-based solutions that contribute to the achievement of our water goals. Annual budget range to reach full potential: $12–15 million

a. Address local threats to birds and connect people to conservation actions.
b. Grow 1 million bird-friendly plants by working with volunteers and local governments.

4. Climate Leveraging our climate science, Audubon will create far greater demand for change on the climate issue by tapping into people’s passion for birds. Annual budget range to reach full potential: $10–12 million

a. Implement adaptation strategies on 300,000 acres of coastal wetlands and marshes.
b. Bring 1 million new people to the climate issue through outreach and advocacy efforts.

World Wildlife Fund worldwildlife.org

Membership: 1,000,000+ (US) and 5,000,000+ (global)

There is an interesting distinction here, because the WWF is a global entity and as such they have two websites the worldwildlife.org is really for the U.S. and wwf.panda.org is for the globe.

Mission: To stop the degradation of the planet's natural environment and to build a future in which people live in harmony with nature, by: conserving the world's biological diversity, ensuring that the use of renewable natural resources is sustainable and promoting the reduction of pollution and wasteful consumption.

WWF does not support trophy hunting unless it demonstrates both conservation and community benefits. Conservation programs that include trophy hunting must be sustainable and benefit the wildlife populations of affected species, their habitats and associated ecosystems.


  1. We need to stop damaging our only life support system.

  2. A system on which, factually, we all depend (whether people ignore it or not).

  3. We need to share our world with all the other species that live on it. Respectfully. Harmoniously.

  4. And we must stop being the cause of their disappearance. Their extinction.

  5. We must also learn to live with what natural resources are available to us.

  6. It's not hard. It's not rocket science. It just means that in living, we must stop polluting. And poisoning. And being so outrageously wasteful.

Approaches and Goals - WWF has 2 approaches for conserving biodiversity

  1. Conserving the Earth’s most outstanding places.

  2. Conserving species that are particularly important for habitat or for people.

Strategically focusing efforts on global priority places and species will also help conserve the many other species which share these habitats and/or are vulnerable to the same threats.

Biodiversity Goal, by 2050, the integrity of the most outstanding natural places on Earth is conserved, contributing to a more secure and sustainable future for all

Footprint goal by 2050, humanity’s global footprint stays within the Earth’s capacity to sustain life and the natural resources of our planet are shared equitably

Guiding principles are listed, “To guide WWF in its task of achieving the mission”:

  • be global, independent, multicultural and nonparty political

  • use the best available scientific information to address issues and critically evaluate all its endeavors

  • seek dialogue and avoid unnecessary confrontation

  • build concrete conservation solutions through a combination of field-based projects, policy initiatives, capacity building and education work

  • involve local communities and indigenous peoples in the planning and execution of its field programs, respecting their cultural as well as economic needs

  • strive to build partnerships with other organizations, governments, business and local communities to enhance WWF’s effectiveness

  • run its operations in a cost-effective manner and apply donors’ funds according to the highest standards of accountability.

National Wildlife Federation nwf.org

Mission: We believe America’s experience with cherished landscapes and wildlife has helped define and shape our national character and identity for generations. Protecting these natural resources is a cause that has long united Americans from all walks of life and political stripes. To hunters, anglers, hikers, birders, wildlife watchers, boaters, climbers, campers, cyclists, gardeners, farmers, forest stewards, and other outdoor enthusiasts, this conservation ethic represents a sacred duty and obligation to protect and build upon our conservation heritage for the sake of wildlife, ourselves, our neighbors, and—most of all—for future generations.

Common Agenda for Wildlife
This belief led us to form a new strategic plan for saving wildlife that are suffering declines across America, with the goal of increasing America's fish and wildlife populations and enhancing their capacity to thrive in a rapidly changing world. The plan sets in motion a Common Agenda for Wildlife built upon sound science, clear priorities, and scalable solutions. Our Common Agenda includes a commitment to:

Protect, Restore, and Connect Wildlife Habitat: Active restoration and reconnection of fragmented and degraded habitat across protected lands, working lands, waterways, coasts, and communities

Transform Wildlife Conservation: Advancing 21st century wildlife management, defending public trust resources, and confronting emerging stressors like climate change, invasive species, and wildlife diseases

Connect Americans with Wildlife: Inspiring the next generation of conservationists and mobilizing a diverse conservation army to broaden the stewardship ethic, conservation action, public and private investments, and support for policy changes necessary to save thousands of at-risk species in our time

Metrics of Success
This four-year action plan represents the best science and thinking from across the National Wildlife Federation, our affiliates, and our large network of conservation partners on collective actions needed by 2021. Together we will:

  • Ensure a majority of Americans and policymakers are aware of our nation’s wildlife crisis. We will activate 11 million people and join forces with 2,500 partner organizations as part of America’s conservation army

  • Put 25 percent of America’s at-risk wildlife species on a path to recovery, protect and better manage habitat and wildlife on 300 million acres of public and tribal land, and restore and enhance the resilience of 40 million acres of critical private land and water habitat. We will do this by securing at least $2 billion in additional annual conservation funding and advancing 21st century wildlife management practices in partnership with state and federal wildlife agencies

  • Rebuild America’s conservation ethic by engaging 25 million young people across 20,000 schools in environmental education and recurring outdoor experiences

  • Increase the relevance of wildlife conservation nationwide by partnering on local water, wildlife habitat, and environmental justice projects in 1,000 diverse urban and rural communities

  • Defend America’s democratic public trust resources (public lands, waterways, and wildlife) for current and future generations from threats of divestiture, reduced access, or privatization

Natural Resources Defense Council ndrc.org

NRDC works to safeguard the earth—its people, its plants and animals, and the natural systems on which all life depends.

We combine the power of more than three million members and online activists with the expertise of some 500 scientists, lawyers, and policy advocates across the globe to ensure the rights of all people to the air, the water, and the wild.

NRDC combines the power of more than two million members and online activists with the expertise of some 500 lawyers, scientists, and policy advocates to secure the rights of all people to clean air, clean water, and healthy communities. We’ve been doing it since 1970, with a powerful track record of success. Here’s our secret formula for effectiveness.

NRDC advocacy is firmly grounded in meticulous research and sound scientific principles. Our experts, drawing on their knowledge and experience in disciplines ranging from molecular biology to nuclear physics, examine critical environmental challenges and identify the most effective solutions. Our work is rigorously reviewed to ensure its credibility.

Clean Air Act? Check. Clean Water Act? Check. NRDC helped pass our nation’s bedrock environmental laws, and our seasoned attorneys have argued all the way to the Supreme Court to ensure those laws are enforced and polluters are held accountable. We take on the world’s most powerful corporations and win, delivering justice and standing with those who fight for their right to clean air, clean water, and healthy communities.

Creating blueprints for lasting environmental change isn’t enough. We have to persuade decision makers to adopt those innovative solutions, so NRDC’s advocates work at every level, from mayors’ offices to the halls of Congress to international negotiating tables. Our successful track record means those decision makers listen to our advice, and when they need an extra push, we mobilize strategic coalitions and the grassroots power of millions of citizen activists to urge elected officials to put the public interest ahead of polluting industries.

At the Center for Market Innovation, some of the smartest minds in the business world put their economic expertise to work on ways to spur global prosperity while improving our environment and communities. We pioneer strategies to make buildings more efficient, improve green infrastructure, and encourage manufacturers to clean up the fashion industry. Our advocates push for local, state, and national policies that expand markets for environmentally sustainable products and services.

No organization, no matter how motivated, can change the world alone. To help shield communities from pollution and build political strength, NRDC joins forces with a diverse network of allies: leaders of low-income communities and communities of color concerned about air pollution, religious groups calling for climate action, ranchers committed to living peacefully with wolves and grizzlies, and brewers whose success depends on clean water, and many more. NRDC also collaborates with a broad range of international partners to build the momentum needed to secure stronger environmental safeguards and build a better future for us all.

Fighting climate change by cutting carbon pollution and expanding clean energy is the best way to build a better future for our children.

NRDC is tackling the climate crisis at its source: pollution from fossil fuels. We work to reduce our dependence on these dirty sources by expanding clean energy across cities, states, and nations. We win court cases that allow the federal government to limit carbon pollution from cars and power plants. We help implement practical clean energy solutions. And we fight oil and gas projects that would pump out even more pollution. Priorities: global action, clean energy, dirty energy, energy efficiency, clean vehicles and fuels, climate resilience and protecting communities.